e-Announcement photography-now.com
François Berthoud © François Berthoud
François Berthoud
Until December 3, 2011
Galerie Walter Keller, Oberdorfstr. 2, CH-8001 Zurich / Switzerland
Tel.: +41 (0) 43 268 53 65 info@kellerkunst.com
http://www.kellerkunst.com
François Berthoud © François Berthoud
After the success of his first Museum exhibition ever, Gallery Walter Keller in Zurich/Switzerland is proud to show the first gallery exhibition of François Berthoud in Zurich, where he lives and works. The Museum of Design Zurich announced Berthoud’s exhibition this summer with the following words: „Swiss artist François Berthoud is among the outstanding fashion illustrators of the present day.
Born in 1961 and trained at the School of Applied Arts in Lausanne, Berthoud soon developed a distinctive style for the graphic transcription and illustration of contemporary clothing, shoes, handbags, perfumes, and accessories. His expressive, aesthetically appealing linocuts, drip pictures, and computer graphics have accompanied countless fashion campaigns – from Yves Saint Laurent to Bulgari or Sonia Rykiel. In these works the depicted object and Berthoud’s visual interpretation of it complement one another to generate atmospheric total works of art that substantially shape our perception of a featured product and contribute to its marketing success. (...) Particularly fascinating is the use of complementary analog and digital techniques to produce masterly results.“
Publication
François Berthoud Studio, Museum für Gestaltung Zürich (Ed.), G/E, Hatje Cantz, CHF 47.00
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" Ζωγραφιζω εκεινο που δεν μπορει να φωτογραφηθει και φωτογραφιζω εκεινο που δεν επιθυμω να ζωγραφισω...Δεν με ενδιαφερει να γινομαι κατανοητος ως ζωγραφος, ως δημιουργος αντικειμενων ή ως φωτογραφος".... "Δεν ειμαι φωτογραφος της φυσης αλλα της φαντασιας μου ... θα προτιμουσα να φωτογραφισω μια ιδεα παρα ενα αντικειμενο κι ενα ονειρο παρα μια ιδεα" Man Ray (1890-1976)
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" Δεν ενδιαφερει να αποδωσει κανεις το ορατο, αλλα να κανει ορατο οτι δεν ειναι" Paul Klee (1879-1940)
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